
Lumina is turning 15, but we will keep the candles on. We like light.
We are launching the “Do the 15” movement. For every 15 km completed, we shall donate 15 kilograms of food (and our target is to donate 15 tons).
Help us reach the 15,000 km mark. For every kilometer covered, Lumina will donate one kilogram of food to community projects. With your collaboration, running or walking and from anywhere in the world, we will be able to light the path of so many people who need it.
Let’s unite the world in this movement. See how to join us
Lumina is turning 15, but we will keep the candles on. We like light.
We are launching the “Do the 15” movement. For every 15 km completed, we shall donate 15 kilograms of food (and our target is to donate 15 tons).

Help us reach the 15,000 km mark. For every kilometer covered, Lumina will donate one kilogram of food to community projects. With your collaboration, running or walking and from anywhere in the world, we will be able to light the path of so many people who need it.
Let’s unite the world in this movement. See how to join us
We are excited to see that day by day more people are joining us in this movement, thank you! 1000 subscribers and 1000 gift bags being delivered FREE OF CHARGE. Be part of our goal: 15.000 km = 15 tons of donated food. Sign up and live this movement!

By registering, you agree to be contacted by Lumina Internacional.
How to register the distance and convert my route into food?
To register your participation in the “Do the 15” movement and ensure that the kilometers you have covered or will cover are converted into kilos of food, follow the steps below:
Walk, jog, or run a distance of at least one kilometer and take a picture of the device you use to record your route (it can be the screen of your cell phone app, your step counter, or your treadmill, for example). The more kilometers you cover, the more kilos of food you donate.
Post the image on your Instagram tagging @luminaintl and using #lumina15 from March 1st to 31st 2021. Posts are unlimited and each one will record a route.
*For special cases where Instagram cannot be used, you can send the photo proving the route at dothe15@luminaintl.com
That’s it! Every kilometer you have covered will be converted into a kilo of food and
donated to the community projects that are part of the movement.
Step by step for you to use # lumina15 and mark Lumina’s profile the moment you post your participation.
STEP 1 – Open Instagram and tap on the + icon in the upper right corner of the screen to open the options.
STEP 2 – Create your story or publication as you normally do. Record a video, take a photo or use a file from the device’s gallery and include the effects you want. The appointment must be made before sending the publication.
STEP 3 – There are three ways to book, in the field, tag people in Publish, by tags and by the text tool in Stories.
> First way guarantees more customization options, with several fonts and colors available. In the option Publish, choose the photo or video you want to post and click next, when inserting the caption with # lumina15 below you will see the option “Tag people”. Click on that option and then on the image and look for our name @luminaintl. Then just share and we will be notified of your participation.
> The second way – By the tag @ mention. In the story editing screen, drag your finger from the bottom to the top of the screen or touch the sticker icon to access the available tags; Then tap @Mention;
Then, in the center of the screen, enter the username where you read @ mention. Just below the profile options will appear. Touch the one you want to include in your story; Then, just finish publishing in Your Story.
>Third Way – Through the text editor. Touch the Create Aa item in the left corner of the screen; Type @ and then, without space, the profile of the user (@luminaintl) you want to mark. Then tap on the profile you want to include in your story; It is possible to drag and rotate the text around the screen, as well as to increase or decrease its size with the movement of tweezers; Then, just finish publishing in Your Story.
Check the rules of the “Do the 15” movement by clicking on the RULES button below the registration form or contact our team by email: dothe15@luminaintl.com.
LUMINA SOLIDARY MOVEMENT REGULATION 15 YEARS
In celebration of Lumina Importação e Exportação Ltda. (“Lumina”) a solidarity movement called do the 15 was created. For every 15 kilometers traveled, Lumina will donate the corresponding amount (15 kilos) of non-perishable food to institutions that they will distribute to needy families. Lumina has a goal of distributing 15 tons of food and, for that, to cover 15,000 kilometers. The race accepts pedestrians and athletes who can walk or run wherever and whenever they want within the period from March 1st to 31st, 2021, and the participation will only be for people regularly registered.
- GENERAL RULES OF THE MOVEMENT
1.1 When participating in this movement, the participant assumes full responsibility for the information provided at the time of registration. The participant declares to be in good health and to be able to practice physical activity, as well as to accept and fully comply with the rules and regulations of the movement .;
1.2 When participating, you grant the rights to use your image captured in the movement free of charge, waiving the receipt of any remuneration for using them, through any means permitted by law, without the need for any other authorization and / or prior notice for use image / voice, with the specific purpose of disseminating and promoting the movement in any media, for an indefinite period .;
1.3 The organization of the movement is not responsible for losses or damages caused by acts practiced by the registered participant, either to public assets or to third parties, including other participants, the respective author being solely responsible for the practice of such acts, assuming any and all responsibility for their practice, exempting Lumina from any liability in this regard. ;
1.4 The organization of the movement recommends that each participant carry out, prior to their registration, a rigorous medical evaluation, including exercise testing .;
1.5 The movement may be suspended for any reason of force majeure, without the need for any prior communication to the participants .;
- REGISTRATION
2.1 Registration for the Lumina 15 Years Solidarity Movement – will be made exclusively at the race hotsite www.luminaintl.com/faça o 15.
2.2 Registration is free.
2.3 The organization may, at any time, without the need for prior notice to the participants, suspend or extend deadlines or even add or limit the number of event registrants due to technical needs / availability;
2.4 Registration procedure:
2.4.1 Access the website www.luminaintl.com, click on the icon Do 15, complete the registration form.
2.4.2 The participant must inform the kit’s shirt size in the field corresponding to this information, at the time of registration.
2.4.3 The first thousand subscribers will receive a kit – shirt from the movement.
- ROUTE
3.1 The challenge will be held in the “Virtual Race” format. All registered participants can choose where to run or walk, the important thing being to register the route taken by photo.
3.2 The participant must travel at least 01 km, either by running or walking.
3.3 The mileage count is cumulative and allows the participant to make more routes within the validity period of the movement.
- RACE PROOF
4.1 After enrolling, the participant must complete the course in the way that is most convenient, either individually or as a team, in a single day or in stages. Until the deadline for the action: 03/31/2021.
4.2 Validation of your race must be done by Instagram. The participant must register with photo the conclusion of the course (it may be from the step counter clock, the treadmill panel or in the way he deems most appropriate), post the image on Instagram, marking the profile of @luminaintl with # lumina15. The action is valid from 1 to 31 March 2021 and there is no postage limit. Each post will record a route. Preferably, if you wish, take the photo with the kit’s T-shirt.
4.3 In specific cases where Instagram cannot be used, proof of route via photo can be sent to the email dothe15@luminaintl.com.
- KIT DELIVERY
5.1 The first thousand subscribers will receive the official kit for the “Make 15” movement free of charge at the address indicated.
5.2 There will be no charge for delivery of the kit.
5.3 The kit will be sent within 10 (ten) business days from the date of registration for the event.
5.5 The event’s organizer reserves the right to make different sizes of t-shirts available in the kit as long as stock is available.
- DONATIONS
6.1 Every 15 (fifteen) kilometers traveled Lumina will donate 15 kilos of food to previously selected institutions. Of the total kilos collected, a division will be made based on the number of people assisted by each institution.
6.1.1 The participant who does not prove the route traveled in accordance with the provisions of item 4, above, cannot convert the kilometers traveled into a donation.
6.2 The delivery of the total amount of food will be made within 60 (sixty) days after the end of the action.
- BENEFITED INSTITUTIONS
7.1 The benefited institutions are listed below:
- Teresa de Calcutá Family Assistance Association (AFATEC)
- Anglican Institute
- Unidos do Bem
- Constellation of Good
7.2 Other institutions may be included and benefited according to the amount of food collected at the end of the movement.
- FINAL CONSIDERATIONS
8.1 Cases omitted in this regulation, will be resolved exclusively by the event’s organizational team.
Subscribers
KM Traveled =
Kg Donated Food
start 01/03.
Subscribed Countries
COMMUNITY PROJECTS TO BE BENEFITED